Tourism Award Submission
Spirits of the Red Sand
Spirits of the Red Sand delivers emotionally-powerful Aboriginal storytelling experiences by bringing history to life in a re-enactment of a true story 'roving theatre'-style across a variety of settings within an historical village, combining history and Aboriginal culture in world-first truth-telling experience.
By day, education and corporate groups are welcomed for interactive cultural education programs with hands-on participation in cultural activities, ancient ceremonies, cultural awareness workshops, and team-building incentives
Project purpose
As tourism award submission reviewers for Queensland Tourism Industry Council in 2019, we were so impressed when we read about Spirit’s heartfelt mission in their submission. Though their passion shone through, we could see gaps in how their submission was written that we knew we could help improve. That year Linda took her family to experience Spirits and was completely blown away by the best tourism experience she’d ever had! We had to help!
Project overview
We convinced Spirits to let us try and help win the recognition their innovative experience deserved by offering a significantly reduced rate for our help.
Using the foundation of Spirits 2019 submission, we dug deep into their business planning, achievements, innovations, motivational drives, and their story to draw out a submission that would tick all the judge’s boxes.
Project outcomes
Watching the awards ceremony livestream from home we leapt with celebration when Spirits won the 2021 Queensland Tourism Award for Aboriginal Tourism ...and then won Gold at the Australian Tourism Awards in early 2022! Such an exciting moment for such deserving innovators!
Now Spirits of the Red Sand’s goal is to be recognised as Australia’s best tourism experience...
“We owe such a huge amount of thanks to you - Kushla for writing the Red Sands story so eloquently and with such passion, it is a true talent! - and Linda for offering your services at a discounted rate. You wonderful ladies have helped Spirits more than you could know.”
Referee
Kerryn Collins
Head of Marketing & Business Management
Spirits of the Red Sand
0424 001 477
kerryn@greataustralianexperiences.com
www.spiritsredsand.com
An unforgettable experience deserves unforgettable recognition.
We transformed Spirits of the Red Sand’s powerful story into a Gold-winning award submission — and we can do the same for you. Whether it’s national acclaim or local pride you’re chasing, we know how to write award entries that judges love.
