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      <image:title>Case Studies - Off Peak Visitation Events Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/3/21/online-event-approval-portal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643560070-M6A39T3FF6OTOBYAYY8F/kite.jpg</image:loc>
      <image:title>Case Studies - Online Event Approval Portal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643560073-TRIYQCC64RPFBWH6Q2YA/Picture+1.png</image:loc>
      <image:title>Case Studies - Online Event Approval Portal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1525b36e-6194-46a2-ba24-418dd558faa5/Screenshot+2025-10-06+at+1.07.34%E2%80%AFpm.png</image:loc>
      <image:title>Case Studies - Online Event Approval Portal - Make it stand out</image:title>
      <image:caption>Watch the recording</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/3/21/event-venue-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643560031-Q7G7I6SMLGMPUGNCYLH0/TulipTimebowral-DestinationNSW-1920x1440.jpg</image:loc>
      <image:title>Case Studies - Event Venue Review</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/new-tourism-experience-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559979-746BE1Q6TRDS0K2XPXIG/New+rail+trail+development+by+Tilma+Group.jpeg</image:loc>
      <image:title>Case Studies - New Tourism Experience Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559982-ZI6V3T6FRZ9VQOAX9ZAB/Proposed+Barcoo+Way+Rail+Trail.png</image:loc>
      <image:title>Case Studies - New Tourism Experience Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/3/21/mentoring-on-transformative-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559964-W9PEOLZ7U82DDIT38QA9/Screen+Shot+2022-03-02+at+10.07.01+am.png</image:loc>
      <image:title>Case Studies - Mentoring on Creating Transformational Experiences</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/3/21/business-expansion-planning-amp-grant-application</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559396-XTGEW62ELNIQL5XTJH4Q/Picture+2.png</image:loc>
      <image:title>Case Studies - Business Expansion Planning + Grant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559391-HXJMYVYTHYSKP1NVS8BZ/Picture+1.png</image:loc>
      <image:title>Case Studies - Business Expansion Planning + Grant</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/aboriginal-tourism-development-grant-writing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559990-1XAM6I3BMQVDP5042A7T/Mt+Barney.jpg</image:loc>
      <image:title>Case Studies - Tourism Development Grant</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/3/21/business-development-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643560060-P7LGT4XZ249Y2M5VKTST/Scenic+Rim+brewery+700+x+400.png</image:loc>
      <image:title>Case Studies - Tourism Business Improvement Program&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643560064-UOY334BGW9HU2VDT67DR/Screenshot+2023-01-19+at+7.28.50+pm.png</image:loc>
      <image:title>Case Studies - Tourism Business Improvement Program&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/3/21/tourism-activation-plan-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559663-QBRFFRYTZ5ECK04LTB6F/Winton+Highway.jpg</image:loc>
      <image:title>Case Studies - Tourism Activation Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559679-II5R6S6XTBSRBVMHHUWU/Screen+Shot+2020-01-19+at+9.07.42+am.png</image:loc>
      <image:title>Case Studies - Tourism Activation Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559674-X954RYTYMN85AQRYSNPR/Screen+Shot+2020-01-19+at+9.07.55+am.png</image:loc>
      <image:title>Case Studies - Tourism Activation Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559685-FSVH0WN6Y95XO0IKSWD0/Screen+Shot+2020-01-19+at+9.08.46+am.png</image:loc>
      <image:title>Case Studies - Tourism Activation Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559691-TXJYS25N099DWY39BGUB/Screen+Shot+2020-01-19+at+9.09.06+am.png</image:loc>
      <image:title>Case Studies - Tourism Activation Plan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/4/4/visitor-economy-strategy-activation-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559707-NKWOBP669P8IFDH4PIDC/CHDCShoot_Day2-201.jpg</image:loc>
      <image:title>Case Studies - Visitor Economy Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559710-SKYPUBMR3AEX2ISY7FZV/Tourism+Activation+Plan+Process-01.png</image:loc>
      <image:title>Case Studies - Visitor Economy Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559720-Q9AIBDDJ6W6YU40ULCFU/CentralHighlands_VisitorEconomyStrategy_2020-2022WEB_Page_01.jpg</image:loc>
      <image:title>Case Studies - Visitor Economy Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559725-7WC5075EYDTFB4LJBJCI/CentralHighlands_VisitorEconomyStrategy_2020-2022WEB_Page_05.jpg</image:loc>
      <image:title>Case Studies - Visitor Economy Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/3/21/tourism-activation-plan-strategic-mentoring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559652-U36BP3KVBL2WBBZ5V24E/kangaroo-lying-in-red-clay-nominated_t20_eVAljB.jpg</image:loc>
      <image:title>Case Studies - Tourism Activation Plan + Strategic Mentoring</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559656-TKJZSSW36XDA41DWD1FZ/Screen+Shot+2020-01-19+at+9.10.41+am.png</image:loc>
      <image:title>Case Studies - Tourism Activation Plan + Strategic Mentoring</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/4/5/visitor-servicing-recommendations-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559743-K0TWAM4THOK3PUMMU6ZV/bigstock-Kakadu-Sunset-3055451.jpg</image:loc>
      <image:title>Case Studies - Visitor Servicing Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559746-AN7WEY3J91RWKECI70GZ/Screen+Shot+2020-04-05+at+10.32.02+am.png</image:loc>
      <image:title>Case Studies - Visitor Servicing Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559762-06GJSCZ6V3RCJ1FBPURJ/Visitor+Servicing_Page_01.jpg</image:loc>
      <image:title>Case Studies - Visitor Servicing Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559770-9N8A8UNUQKM6CUI2HRSC/Visitor+Servicing_Page_09.jpg</image:loc>
      <image:title>Case Studies - Visitor Servicing Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559782-VPP2VBRO8Z3HKCARV4X4/Visitor+Servicing_Page_10.jpg</image:loc>
      <image:title>Case Studies - Visitor Servicing Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559776-8H7HE2VNVOBPDV0773MM/Visitor+Servicing_Page_17.jpg</image:loc>
      <image:title>Case Studies - Visitor Servicing Review</image:title>
    </image:image>
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  <url>
    <loc>https://tilmagroup.com.au/case-studies/tourism-development-grant-writing</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559971-YI7N5WJZBVBABPR2QCXU/Successful+mountain+bike+grant+application.jpg</image:loc>
      <image:title>Case Studies - Tourism Development Grant</image:title>
    </image:image>
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  <url>
    <loc>https://tilmagroup.com.au/case-studies/2020/3/21/destination-marketing</loc>
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    <lastmod>2025-10-06</lastmod>
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      <image:title>Case Studies - Destination Marketing</image:title>
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    <image:image>
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      <image:title>Case Studies - Destination Marketing</image:title>
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      <image:title>Case Studies - Destination Marketing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559439-80K2A41EAL40JM1W2NBQ/Screen+Shot+2020-01-18+at+7.01.59+pm.png</image:loc>
      <image:title>Case Studies - Destination Marketing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643559433-GE14IX9MEX4MJTD4Q0V8/Screen+Shot+2020-01-18+at+7.02.33+pm.png</image:loc>
      <image:title>Case Studies - Destination Marketing</image:title>
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  <url>
    <loc>https://tilmagroup.com.au/case-studies/2023/1/1/tourism-award-submission</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643560045-QGB98NGYT442N30V5WU0/319045007_1068709697130519_2721458250887724734_n.jpg</image:loc>
      <image:title>Case Studies - Tourism Award Submission</image:title>
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    <loc>https://tilmagroup.com.au/case-studies/category/Visitor+Experience+and+Product+Audit+and+Analysis</loc>
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    <loc>https://tilmagroup.com.au/case-studies/category/Mentoring+Destination+Managers+and+Teams</loc>
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  <url>
    <loc>https://tilmagroup.com.au/case-studies/category/Destination+Management+Planning</loc>
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  <url>
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  <url>
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  <url>
    <loc>https://tilmagroup.com.au/case-studies/category/New+Product+and+Experience+Development+Plans</loc>
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  <url>
    <loc>https://tilmagroup.com.au/case-studies/category/Visitor+Servicing+Review+and+Recommendations</loc>
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  <url>
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  <url>
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  <url>
    <loc>https://tilmagroup.com.au/case-studies/category/Tourism+and+Destination+Strategy+Activation</loc>
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  <url>
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  <url>
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  <url>
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    <priority>0.75</priority>
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    <loc>https://tilmagroup.com.au/blogtilma/local-tourism-organisation-case-study</loc>
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    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/51ee5f59-a1cf-4a38-8f31-d07a8b17b98e/gb_body.ashx.png</image:loc>
      <image:title>Blog - Cultivating regional tourism success: Granite Belt Wine Tourism as a best-practice&amp;nbsp;local tourism organisation (LTO) case study - Make it stand out</image:title>
      <image:caption>Credit: Wine Companion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1b5257a6-670b-439b-9790-395f2c3e0077/Ballandean-estate_3205-2048x1207.jpg</image:loc>
      <image:title>Blog - Cultivating regional tourism success: Granite Belt Wine Tourism as a best-practice&amp;nbsp;local tourism organisation (LTO) case study - Make it stand out</image:title>
      <image:caption>Fourth generation Granite Belt wine makers, the Puglisi Family, one of whom is GBWT’s current secretary</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/tired-of-expensive-tourism-strategies-not-being-implemented-we-have-a-solution</loc>
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      <image:title>Blog - Tilma’s&amp;nbsp;2025 Tourism For Good Impact Report - Make it stand out</image:title>
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      <image:title>Blog - Tilma’s&amp;nbsp;2025 Tourism For Good Impact Report - Make it stand out</image:title>
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    <lastmod>2025-08-08</lastmod>
    <image:image>
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      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/92e523e7-c129-4b63-9af3-a4a9e583b839/slido-what-stage-are-you-currently-at-in-your-agritourism-journey.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Participants in the webinar shared what stage they are in their agritourism development journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/3ee6e64d-377e-496c-b6cf-321f0ff163eb/Screenshot+2025-07-17+at+11.25.57%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/fe720e3d-f2bd-4ffc-82e0-12df95c02e9d/Screenshot+2025-07-17+at+11.28.04%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Credit for all images: Tourism and Events Queensland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1223cbdd-0c15-4726-a021-0bb4e1e0fd66/Screenshot+2025-07-17+at+11.29.31%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/d37ae729-5dd4-40af-9771-264c074bf74d/Screenshot+2025-07-17+at+11.29.59%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/29cd6673-d5b6-44e1-84d6-f2822ee1b3be/Screenshot+2025-07-17+at+11.30.48%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/11942129-ef14-46d7-812f-e16d61a4ee45/Screenshot+2025-07-17+at+11.31.22%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Stay and spend statistics are for domestic visitors in 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/4659103e-1046-4db6-8d62-7c1241664511/Screenshot+2025-07-17+at+11.32.03%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/b8bcf6ba-90fd-44bf-9a2f-fb8f7137e9cf/slido-what-challenges-or-risks-have-you-experienced-or-are-most-concerned-about.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Participants in the webinar shared their concerns and barriers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/18679407-f492-4897-ad4d-ccdc73e36f6b/Screenshot+2025-07-17+at+11.34.41%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1b46316a-2fec-4b5d-b9e5-4c89b520ce04/Screenshot+2025-07-17+at+11.35.26%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/6b3c4246-a8f6-4a46-ad54-d325b434fc42/Screenshot+2025-07-17+at+11.36.33%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/f3ef7e9a-9906-40d7-9fdf-eea3a1a75897/Screenshot+2025-07-17+at+11.37.22%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/b19a2129-8e5b-4881-a311-8dfd518e327c/Screenshot+2025-07-17+at+11.38.14%E2%80%AFam.png</image:loc>
      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Getting started in agritourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Is it time for tourism beneficiaries to pay? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://tilmagroup.com.au/blogtilma/2022/11/7/our-top-tip-for-writing-a-winning-tourism-award-submission</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Tilma way: ongoing tourism development relationships</image:title>
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      <image:title>Blog - The Tilma way: ongoing tourism development relationships</image:title>
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      <image:title>Blog - The Tilma way: ongoing tourism development relationships</image:title>
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      <image:title>Blog - The Tilma way: ongoing tourism development relationships</image:title>
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      <image:title>Blog - The Tilma way: ongoing tourism development relationships</image:title>
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    <loc>https://tilmagroup.com.au/blogtilma/2023/4/7/how-will-climate-change-impact-your-tourism-businessnbsp</loc>
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    <lastmod>2024-08-18</lastmod>
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      <image:caption>Image credit: Tourism &amp; Events Queensland</image:caption>
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    <loc>https://tilmagroup.com.au/blogtilma/2020/4/24/developing-a-business-case-to-support-post-covid-grant-applications</loc>
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      <image:caption>…we will come out the other side and continue on our journey</image:caption>
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    <lastmod>2024-08-18</lastmod>
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    </image:image>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>Cleaning our shoes to help prevent spread of the disease that is killing kauri trees</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576025-8DB1V15TR7ZFZL2GKEIH/Walking+in+the+NZ+forest.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>With Michael walking in a forest near the dam</image:caption>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>Cristy, Anna, Kushla, Marie, Linda, Michael, Jen - we survived going to the top of the Sky Tower!</image:caption>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>Linda, Jen and Anna exploring the stunning forests around Waitomo</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576059-7NA6ALOTT2T6NF9MH2DF/Rotorua+VIC.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576067-K56TEBPIK7VSYAXPV05L/Airbnb+Okere.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>We could have stayed the whole trip here - with stunning views, kayaks, swimming, a fireplace, wine and board games.</image:caption>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576077-2CVTX5QTT2GDY6SEIMWL/The+swimmers.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>Jen said the water was gorgeous - she lied! Only a fellow kayaker from Scotland braved a swim with us! (At least the swim kept us warm for the kayak back)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576080-CCK85LJ12XKKNCXM2Y4U/Kayaking+Cristy.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>Cristy couldn’t remember laughing so hard like on this trip</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576083-UGK1P7T6Q7DNVJINLB4O/Walk+by+Huka+Falls.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576089-U2C9D8TZNBTH7AOT4N40/Huka+Falls.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>We meanly sent this back to our partners and said we were off whitewater rafting…</image:caption>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576098-VNHF8C7OGMGJUELPZ8KT/Whitewater+rafting+in+NZ.JPG</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>After the sinus cleanse…</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576113-WILIDS7I6FYNAYA6G0LG/IMG_7143.JPG</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576128-PJ7XO7YM3WMC084W0TLA/Team+Tilma+rafting.JPG</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>While Cristy found out she is way braver than she expected, Anna knew her limits and kept off the raft</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576131-L723PAE9HOZ7JDNLTSYK/Natural+hot+springs.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576133-Q9P6O0GVRWVSLYHIITI2/night-tour+of+redwoods.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>This image is by treewalk.co.nz because our awesome photographer was afraid of heights…</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576136-LO5GOT0UTZY726GABIHR/Redwoods+walk.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576145-MU9FL1HCCFMGBZ56MVGL/Anna+Kushla+and+Jen.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>Anna, Kushla and Jen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576149-8GOPQMZZ9A6E3CB2UI03/Tilma+Group.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>That’s us - Team Tilma</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576151-KN5H3K4I5GTY7Z58G1OS/Linda+Tillman.png</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576154-DRVLEMB6MKOE2FENWF2I/Rotorua+forest+trails.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576157-AXEY6ITWAOTW6ONSJ1PI/Cristy+kayaking.png</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576161-O3HV121CREBFESJZW157/Anna+Hayward.jpeg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576164-FPZ7BDAWU4BK3AY6REGK/Jen+Neilsen.png</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576167-ON90Z8DHMABMV9VU43VP/Early+morning+Lake+Taupo.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576170-86O56MC0KJ8VXPXRM5JO/Maori+rock+carvings.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>All over this wall of rock are beautiful Maori carvings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576173-6ZUSTSHJ2WBEKLNF38WR/Kushla+Gale.png</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576176-92D2ULAS47FOP2NIMFBF/Warm+hospitality.png</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
      <image:caption>From the rafting company’s website - and they nailed this!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576179-V0YDCE6UE4NWVQ6ZBLCH/Jen+and+Cristy.jpg</image:loc>
      <image:title>Blog - The big 10-years-of-Tilma-Group celebration!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2018/11/23/tilma-group-marketing-campaign-wins-bronze-at-nsw-tourism-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643576187-PUS1RI36S9YW1H3892RZ/46508538_10156835931801369_530861900565577728_n.jpg</image:loc>
      <image:title>Blog - Tilma Group marketing campaign wins Bronze at NSW Tourism Awards!</image:title>
      <image:caption>Image: Visit Deni</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2018/9/4/key-take-aways-from-the-queensland-events-conference-destination</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575848-V84871U5T29TPCU220QK/Tourism+and+events+collaborating+to+create+advocacy.png</image:loc>
      <image:title>Blog - Key take-aways from the Queensland Events Conference: DestinationQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575851-47JXNZJJDGZFS6C1CPSG/Mackays+mayor+dressed+as+Elton+John.jpg</image:loc>
      <image:title>Blog - Key take-aways from the Queensland Events Conference: DestinationQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575855-SN5RLX6PDFHQ1H3NYTZK/QLD+Event+Guide.png</image:loc>
      <image:title>Blog - Key take-aways from the Queensland Events Conference: DestinationQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575858-5QJ3ISHWBGGLBHFC33LI/Example+of+great+images.png</image:loc>
      <image:title>Blog - Key take-aways from the Queensland Events Conference: DestinationQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575861-F0H6GT41HNWOAV7RCHMI/Fun+run.jpg</image:loc>
      <image:title>Blog - Key take-aways from the Queensland Events Conference: DestinationQ</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2018/7/29/10-learnings-from-10-years-of-supporting-regional-tourism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575821-X6ISJUPCQ90AHVLR7RZ8/Pie+Time.jpeg</image:loc>
      <image:title>Blog - 10 learnings from 10 years of supporting regional tourism</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575825-HE6ZRR5P3GLPBXMUD4PF/festival+postcard.jpg</image:loc>
      <image:title>Blog - 10 learnings from 10 years of supporting regional tourism</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575828-4A3D2CIVOST2J7S1BDTH/Tourist+postcard.jpg</image:loc>
      <image:title>Blog - 10 learnings from 10 years of supporting regional tourism</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575832-7HYAA1VEEX62T6WFDRQW/Big+Sky+Drive.png</image:loc>
      <image:title>Blog - 10 learnings from 10 years of supporting regional tourism</image:title>
      <image:caption>Screenshot of a journey from southernqueenslandcountry.com.au</image:caption>
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      <image:title>Blog - Travel as a path to insight</image:title>
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      <image:title>Blog - Travel as a path to insight</image:title>
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      <image:title>Blog - Travel as a path to insight</image:title>
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      <image:title>Blog - Travel as a path to insight</image:title>
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      <image:title>Blog - Travel as a path to insight</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575600-2NM85GM661T2Q643Z9KQ/20171211_172243.jpg</image:loc>
      <image:title>Blog - Travel as a path to insight</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575605-STNLL0VFGGRZINNN5EIH/20171208_085458.jpg</image:loc>
      <image:title>Blog - Travel as a path to insight</image:title>
    </image:image>
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      <image:title>Blog - Travel as a path to insight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575627-HDYYK2GI9DQCL4TDVMQW/20171211_152804.jpg</image:loc>
      <image:title>Blog - Travel as a path to insight</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/11/29/weve-won-an-innovation-award-for-our-first-destination-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575331-CQYLN03L3RZ3NS0UWR3U/Screen+Shot+2017-11-29+at+5.08.41+pm.png</image:loc>
      <image:title>Blog - We've won an innovation award for our first destination brand!</image:title>
      <image:caption>Dennis and Jen Gascoigne (Tenterfield innovation finalists in another category), Harry Bolton, Kushla Gale, Linda Tillman, Minister for Tourism Adam Marshall, Caitlin Reid, Tenterfield Mayor Peter Petty, Council GM Terry Dodds and our partner in branding Anna Stephenson at the Innovation Awards. Image by Greg Lawrence.</image:caption>
    </image:image>
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      <image:title>Blog - We've won an innovation award for our first destination brand!</image:title>
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      <image:title>Blog - We've won an innovation award for our first destination brand!</image:title>
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      <image:title>Blog - We've won an innovation award for our first destination brand!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575365-U4115MCREOXYSSYLY2Z4/20170914_162704.jpg</image:loc>
      <image:title>Blog - We've won an innovation award for our first destination brand!</image:title>
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      <image:title>Blog - We've won an innovation award for our first destination brand!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/11/14/the-short-version-of-destinationq-competitiveness-from-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575295-PSDPFEBOYTX4R15194YH/Screen+Shot+2017-11-14+at+1.49.12+pm.png</image:loc>
      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575298-XZQTTZA455ZYZ7T1FC3I/Screen+Shot+2017-11-14+at+1.51.03+pm.png</image:loc>
      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
      <image:caption>These ideas on added value are from The Experience Economy by Joseph Pine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575301-1C5NZUZ5JN1ZRY4426Q6/Screen+Shot+2017-11-09+at+10.20.17+am.png</image:loc>
      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
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      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575307-45WOX0D2WVSZ3YHPLRN6/summerlandcamelfarmtourtasteexperience.jpg</image:loc>
      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
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      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
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      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575317-YIY4AM1JR8QFK3Q3CH71/Screen+Shot+2017-11-14+at+1.57.21+pm.png</image:loc>
      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
      <image:caption>Image by Shawn McKenzie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575320-IIXEXRUMKVG67E5L81XT/Screen+Shot+2017-11-14+at+2.01.54+pm.png</image:loc>
      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575323-Q870W9B6HQ795IOCG9JR/walking-new-forest630x335.jpg</image:loc>
      <image:title>Blog - The short version of DestinationQ: ‘Competitiveness from collaboration’</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/11/13/bravo-to-all-the-hard-working-tourism-awards-winners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/11/6/the-dirt-on-tourism-growth-in-regional-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575270-X87RAO303NBKQLH2J0QO/Screen+Shot+2017-11-06+at+11.32.46+am.png</image:loc>
      <image:title>Blog - The dirt on tourism growth in regional Australia&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575274-ONWGO0AYOPX8A4FL3MT0/Screen+Shot+2017-11-06+at+10.23.45+am.png</image:loc>
      <image:title>Blog - The dirt on tourism growth in regional Australia&amp;nbsp;</image:title>
      <image:caption>Image from Tourism Australia and Austrade’s Tourism Investment in Regional Australia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575279-5YBIGUPFGTXL3YP27Z1Y/image-asset.png</image:loc>
      <image:title>Blog - The dirt on tourism growth in regional Australia&amp;nbsp;</image:title>
      <image:caption>Image from Tourism Australia and Austrade’s Tourism Investment in Regional Australia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575282-47KY8QO4L9SNX0HD60ZI/Screen+Shot+2017-11-06+at+11.38.14+am.png</image:loc>
      <image:title>Blog - The dirt on tourism growth in regional Australia&amp;nbsp;</image:title>
      <image:caption>Image from Australia.com's regional destinations webpage</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/11/5/how-events-can-drive-social-change-for-aborigines-and-torres-strait-islanders-in-their-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575245-E6DRBSPT816B3BI1KIUG/IMG_6886.JPG</image:loc>
      <image:title>Blog - How to embrace your region's Indigenous community in your event</image:title>
      <image:caption>Welcome to Country at a DestinationQ Event Forum.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575263-3RY0YM1WRWTZ4YR7O2H6/Screen+Shot+2017-11-05+at+7.56.58+pm.png</image:loc>
      <image:title>Blog - How to embrace your region's Indigenous community in your event</image:title>
      <image:caption>Image of Aboriginal storytelling from Cully Fest</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/9/29/do-not-miss-this-teqs-best-of-queensland-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575229-I67TXS7588OHZA3ILOFI/Unknown-2.png</image:loc>
      <image:title>Blog - Do not miss this: TEQ's Best of Queensland Experiences Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575233-3C7XAN6S34JAYWSZRGXR/Marker-Pencil-Pen-Check-List-Checked-Checklist-2077023.jpg</image:loc>
      <image:title>Blog - Do not miss this: TEQ's Best of Queensland Experiences Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575236-U0A2OQA4DN319Z92BS4S/Screen+Shot+2017-10-07+at+1.38.40+pm.png</image:loc>
      <image:title>Blog - Do not miss this: TEQ's Best of Queensland Experiences Program</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/9/22/a-special-relationship-events-tourism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575167-FY7EAG78YKQWYGJP8ZGG/Events+drive+regional+tourism.jpg</image:loc>
      <image:title>Blog - A special relationship: events and tourism</image:title>
      <image:caption>Tourism Research Australia, 'Events: Drivers of Regional Tourism'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575175-9UPGZBNPQ0GCUJRPIGQM/What+destinations+want+from+events.png</image:loc>
      <image:title>Blog - A special relationship: events and tourism</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575178-G7Y97E8UW0W8TTNSOW3O/What+events+want+from+destinations.png</image:loc>
      <image:title>Blog - A special relationship: events and tourism</image:title>
    </image:image>
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  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/9/22/what-we-learned-as-business-awards-judges</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575200-YNBV0IB6T8YU1H9DGKJR/41DJ8GGJF7L._AC_UL320_SR316%2C320_.jpg</image:loc>
      <image:title>Blog - A chance to give back</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575210-J90HK0NLTH6AQ2NEURRS/The_Ultimate_Peter_Allen_album_cover.jpg</image:loc>
      <image:title>Blog - A chance to give back</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575219-TN9VO0Z3IQNO73CPJZZ3/0Z0A9769.JPG</image:loc>
      <image:title>Blog - A chance to give back</image:title>
      <image:caption>Jenny and Kevin of Tenterfield Cottages with Kushla IC: Peter Reid</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575223-NZUGLA5E23VSB7QJ0A2R/0Z0A9771.JPG</image:loc>
      <image:title>Blog - A chance to give back</image:title>
      <image:caption>Danielle and Josh of The Maze and Dave and Rhonda of Arrajay Downs with Kushla IC: Peter Reid</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/9/19/couldnt-make-the-australian-event-awards-and-symposium-catch-up-here</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575155-5UB1EDCXSM3Y4RI3UF6A/dallas.png</image:loc>
      <image:title>Blog - Couldn't make the Australian Event Awards and Symposium? Catch up here!</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Couldn't make the Australian Event Awards and Symposium? Catch up here!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/8/21/gen-z-will-influence-40-of-travel-by-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/8/15/spreading-the-soulful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575093-N8BB36KTZZLLXT4WIT1I/image-asset.png</image:loc>
      <image:title>Blog - A destination with soul: Developing a destination brand for Tenterfield</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643575097-QAPTEGT377XTMJXRZAC7/Tenterfield+True+brand+development</image:loc>
      <image:title>Blog - A destination with soul: Developing a destination brand for Tenterfield</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - A destination with soul: Developing a destination brand for Tenterfield</image:title>
      <image:caption>Photos by Peter Reid</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/6/4/tips-from-a-digital-content-marketing-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643574991-TOYWXNC29LFVWHGCAS9A/image-asset.jpeg</image:loc>
      <image:title>Blog - Easy digital content marketing tips</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/6/3/how-to-innovate-using-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ad74403f79120d395e3039/1722643574985-VEC9MJLG7PP9P9WHNIQO/image-asset.jpeg</image:loc>
      <image:title>Blog - How to innovate - with storytelling</image:title>
      <image:caption>IC: TEQ</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/6/3/what-successful-tourism-operators-do-differently</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/6/3/digital-campaigns-that-work-and-why</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
  </url>
  <url>
    <loc>https://tilmagroup.com.au/blogtilma/2017/6/19/how-to-create-a-tourism-business-in-48-hours</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
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      <image:title>Blog - How to create a tourism business in 48 hours!</image:title>
    </image:image>
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      <image:title>Blog - How to create a tourism business in 48 hours!</image:title>
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      <image:title>Blog - How to create a tourism business in 48 hours!</image:title>
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