Agritourism Development
Growing on-farm experiences that connect visitors with local food, farming, and rural life
At Tilma Group, we help bring regional Australia’s farming stories to life through the development of immersive, visitor-ready agritourism experiences. From boutique farm stays and pick-your-own orchards to paddock-to-plate experiences and hands-on workshops, we work with producers, councils, and tourism organisations to grow the agritourism sector in a way that is sustainable, authentic, and rewarding for both hosts and guests.
Agritourism plays a powerful role in diversifying farm income, attracting visitors to rural areas, and reconnecting people with where their food and fibre comes from. Whether you’re just starting out or looking to expand your tourism offering, we can help assess the potential, shape the vision, and support the journey.
We support agritourism development through:
Product and experience development plans tailored to your land, story, and visitor appeal
On-farm feasibility studies to assess what’s possible and what’s profitable
Agritourism audits and market analysis to identify growth opportunities and industry trends
Mentoring and capability building for producers and operators stepping into tourism
Support for grant applications and strategic partnerships to secure investment and funding
Our team understands the nuances of farming life, regional tourism, and what makes a great visitor experience. We help turn raw potential into bookable, memorable experiences that align with your values and support long-term regional prosperity.
From paddock-to-plate experiences to farm stays, agritourism can diversify your income and attract visitors to your region. Here’s what you need to know before you open your farm gate.
Cootamundra-Gundagai Regional Council near Wagga Wagga is one of Australia’s leading Councils for proactively developing agritourism.
Here is what they have achieved with the support of grants and Tilma Group since 2018 - which was recognised with a national economic development award.
A series of Inspiring Agritourism webinars on best practice case studies to support agritourism development.
Randall Breen of Echo Valley Farm in the Goomburra Valley approaches farming and agritourism by developing intimate relationships and with ethical decision making.
The incredible transformation of a small town using an events strategy and the development of an anchor attraction - the journey.
We’ve been mentoring a lot of agritourism operators over the last year.
Here we share examples of how our mentoring supported their business’ growth.
Agriculture and tourism are Australia’s third and sixth largest export industries. Together, they provide a unique opportunity for growth, explored in Australian Regional Tourism’s Agritourism Convention. Here we share our key takeaways.
How do we embrace these natural-born tour guides (I know, not all of them!) and support them to create authentic and transformational tourism experiences across regional Australia?
How can we break down barriers for them and create a viable pathway to diversify into tourism?
How do we enable them to show the REAL Australia?
How rural Coolamon (pop 2,200) increased tourist visitation using a new anchor attraction and a seasonal events campaign, and all the flow on effects…
Deloitte has identified five “super-growth" sectors in Australia: agribusiness, gas, tourism, international education and wealth management. So what happens when you bring two ‘super-growth’ sectors together? Agribusiness + Tourism = an exciting Agritourism partnership!
Coolamon Shire is a rich agricultural and pastoral district, located in the Riverina region of NSW. In recent years, Coolamon Shire has focused on developing and marketing festivals and events as key drivers of visitation. Rural Australian agricultural and tourism businesses are working together to embrace agri-tourism and capitalize on its benefits. Coolamon Cheese is an example of this, with nineteen artisan cheeses crafted from local Riverina milk in a historic 1920s co-op building.
Thinking about growing or improving your agritourism offering? Across Australia, there’s a wealth of support available—if you know where to look. This guide breaks down the best tools, grants, training, and planning resources by state to help you turn your agritourism idea into a visitor-ready experience.