Strategic event planning to power regional economies

At Tilma Group, we live and breathe events - and we know they’re a powerful driver of both community pride and economic growth in regional areas.

We work hand-in-hand with Councils, event organisers and tourism stakeholders to co-create regional event strategies that address the challenges and opportunities unique to your destination. Our approach is collaborative, data-informed, and always grounded in what's achievable for your community.

A well-designed regional event strategy doesn’t just fill a calendar - it builds capability, attracts visitors, strengthens local identity, and delivers strong return on investment.

We consider:

The current and potential event landscape
Council’s role in enabling, supporting or delivering events
Community needs and capacity
Visitor economy alignment and tourism flow-on benefits
Infrastructure, investment and resource requirements
Strategic fit with destination brand and broader plans

Whether you’re looking to grow signature events, fill seasonal gaps, support community-led events, or attract new audiences - we’ll help you develop a strategy that makes every event count.