Regional Events Strategy

Destination DevelopmentSTO / RTO

Jan 19

Written By Cristy Houghton

Goldfields, WA

Striking landscapes, gold rush heritage, Aboriginal culture and unique events make the Goldfields of southeast WA a truly special Outback destination.

Project purpose

Australia’s Golden Outback, the regional tourism organisation, hired Tilma Group to develop an events strategy to develop the events sector’s capacity and build a vibrant and diverse events portfolio that stimulates economic growth, attracts and disperses visitors, and enhances local pride and the liveability of the region for current and future residents.

Project overview

Development of the strategy involved

Consulting with key stakeholders across the seven local government areas of the Goldfields
Developing an audit of the Goldfield’s events, events infrastructure, and event organisers’ capacity
Exploring challenges (many in this remote region), gaps and opportunities
Developing a vision and objectives
Identifying game-changing strategic priorities and the actions to achieve them

Project outcomes

The event strategy recommends realistic strategies and priority action areas for the Councils to collaborate on that will drive increased benefits from events.

Referee

Donna Malec
Goldfields Tourism Development Manager
Australia’s Golden Outback
0416 232 997
donna.malec@goldenoutback.com
www.australiasgoldenoutback.com

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more.

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au