Visitor experience and product audit & analysis

Understanding what your destination already offers - and where the gaps are - is essential to any successful tourism strategy.

At Tilma Group, our visitor experience and tourism product audits give Councils and tourism organisations the insights they need to make informed decisions about destination development, funding applications, and investment priorities.

We take a structured, data-informed approach to auditing your tourism landscape. Depending on your project needs, we assess:

• Visitor experiences and attractions

• Accommodation offerings and capacity

• Events and event venues

• Visitor services and wayfinding

• Visitation hotspots and seasonal flow patterns

• Infrastructure and accessibility

• Alignment with target markets and regional trends

Our analysis uncovers the strengths, gaps, and opportunities within your destination — providing the foundation for more targeted destination management plans, tourism development strategies, and successful tourism grant applications.

Whether you're looking to improve the visitor journey, diversify your tourism offering, or demonstrate need for funding, our audit and analysis services deliver clarity and confidence.

Make your next move with the full picture in hand. Talk to us about a tailored visitor experience and product audit for your destination.