We've won an innovation award for our first destination brand!

Awards

Nov 29

We are stoked for Tilma Group and for Tenterfield for winning in the Regional Development Australia Northern Inland NSW Innovation award for Retail, Tourism and Leisure for the brand we developed with support from Conscious Enterprise for Tenterfield Region! (Plus we got a photo with NSW Tourism Minister, Adam Marshall!)

Dennis and Jen Gascoigne (Tenterfield innovation finalists in another category), Harry Bolton, Kushla Gale, Linda Tillman, Minister for Tourism Adam Marshall, Caitlin Reid, Tenterfield Mayor Peter Petty, Council GM Terry Dodds and our partner in bra… — Dennis and Jen Gascoigne (Tenterfield innovation finalists in another category), Harry Bolton, Kushla Gale, Linda Tillman, Minister for Tourism Adam Marshall, Caitlin Reid, Tenterfield Mayor Peter Petty, Council GM Terry Dodds and our partner in branding Anna Stephenson at the Innovation Awards. Image by Greg Lawrence.

Tenterfield is a magical place, and the brand development was a really special project for us - particularly for the community engagement in its development and their enthusiastic acceptance and use of the new brand. Plus we had *wonderful* people to work for in Harry and Caitlin of Tenterfield Shire Council. We wrote all about our adventures in brand development here.

And here is Caitlin's gracious winner's speech!

The story of the brand award was told perfectly by Tenterfield Star.

Bravo, Tenterfield!

(PS: You should visit!)

Destination Marketing

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Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more.

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au