The big 10-years-of-Tilma-Group celebration!

What a boss!

Tilma Group’s director Linda Tillman celebrated ten years of her business by taking us all to New Zealand!

Tilma Group in New Zealand

From the left:

Cristy - graphic and web designer extraordinaire
Jen - profit enabler (processes master)
Kushla - support for the brains of the business
Chief Tillman
Anna - PR whizz


Here’s how it went down…


Day 1: Meet up in Auckland

We arrive in Auckland from across Australia’s east coast - from Toowoomba to Geelong.

Three arrive for the holiday with to-do lists for work (one with a reeeeaaally long list) - the reality of owning a small business.

We grab fush n chups for dinner from the corner takeaway.


Day 2: Exploring forests and beaches around Auckland

Linda’s fellow judge at the Vanuatu Tourism Awards, Michael Pusinelli, takes us on a guided tour north of Auckland, through Waitakere Forest then walking through kauri trees to a dam and stunning gorge (no advance mention that the way back would be long and super steep!)

Lookout from the Waitakere Ranges Regional Park’s visitor centre

Lookout from the Waitakere Ranges Regional Park’s visitor centre

Cleaning our shoes to help prevent spread of the disease that is killing kauri trees

Cleaning our shoes to help prevent spread of the disease that is killing kauri trees

With Michael walking in a forest near the dam

With Michael walking in a forest near the dam

IMG_0999.jpg
IMG_0963.jpg


…then on to Muriwai Beach and its gannet colony (where Jen and Linda jumped in to the ocean while the rest of us put on extra jumpers)

45992171_2354905311192517_3626654476183535616_n.jpg
Gannet colony.jpg


…then back to Auckland via views of vineyards for dinner at the top of the Sky Tower in the revolving Orbit restaurant.


Three of the team tried to cope with extreme fear of heights in the glass elevator on the way up with eyes squeezed shut and huddled in a corner… well, they made it up!

Cristy, Anna, Kushla, Marie, Linda, Michael, Jen - we survived going to the top of the Sky Tower!

Cristy, Anna, Kushla, Marie, Linda, Michael, Jen - we survived going to the top of the Sky Tower!

20181111_193056.jpg


Day 3: Caving and walks

Up early to beat the Auckland traffic and on to Waitomo caves where Cristy and Kushla tubed an underground river under glow worms while the others explored gorgeous walks in the forests around - seriously, these forests were other-worldly!

Caving in Waitomo.jpg
IMG_1028.jpg
IMG_1024.jpg
Linda, Jen and Anna exploring the stunning forests around Waitomo

Linda, Jen and Anna exploring the stunning forests around Waitomo

The Visitor Information Centre in Rotorua did a great job of helping us plan and book our stay - and let us know about an interesting walk along the lake where we could see mud pools.

Rotorua VIC.jpg
Rotorua mud pools.jpg

We check in to our Airbnb accom just north of Rotorua, which gave us all bach-envy.

We could have stayed the whole trip here - with stunning views, kayaks, swimming, a fireplace, wine and board games.

We could have stayed the whole trip here - with stunning views, kayaks, swimming, a fireplace, wine and board games.


Day 4: Kayaking, hot springs and Maori culture

Up early to drive to Lake Taupo through stunning hilly scenery to kayak to Maori rock carvings…

The kayakers.jpg
46392837_1115325435310918_7096817244797140992_o.jpg
Jen said the water was gorgeous - she lied! Only a fellow kayaker from Scotland braved a swim with us! (At least the swim kept us warm for the kayak back)

Jen said the water was gorgeous - she lied! Only a fellow kayaker from Scotland braved a swim with us! (At least the swim kept us warm for the kayak back)

Cristy couldn’t remember laughing so hard like on this trip

Cristy couldn’t remember laughing so hard like on this trip

… then we recovered over lunch before walking to the powerful horizontal Huka Falls (another walk where no one mentioned the hills!)

Walk by Huka Falls.jpg
Huka Falls.jpg
We meanly sent this back to our partners and said we were off whitewater rafting…

We meanly sent this back to our partners and said we were off whitewater rafting…

…and back to soak in the hot springs that flow into the icy Waikato River (a wonderful free experience that our kayaking guide told us about).

IMG_1091.jpg

We chose to leave out going to a Geothermal Park from our packed schedule just so we could chill out - a great decision to allow us to enjoy the moment.

We made it back to Rotorua to tick off something from Linda’s wish list for the trip: an evening of Maori culture at Te Puia which included dances and songs, a meal cooked in a hangi and watching a geyser spout.

Maori cultural experience.jpg

A highlight of the kayaking for Jen and Kushla was getting to chat with the very personable guide, Rob, about his life and aspirations while paddling back to base - a valuable insight into modern Maori culture. Stay tuned for Rob’s multi-day tour business opening soon, staffed by at-risk Maori youth.

Day 5: Whitewater rafting and the spa

We rafted over a 7m waterfall!!!!

Whitewater rafting in NZ.JPG
IMG_7013.JPG
IMG_7014.JPG
IMG_7017.JPG
After the sinus cleanse…

After the sinus cleanse…

We had a ton of fun with the Kaitiaki rafting team doing all kinds of antics like standing up in our raft while going through rapids. Cristy won the award for bravest by conquering a real fear to just give it a go.

IMG_7143.JPG
IMG_7229.JPG
IMG_7218.JPG
IMG_7286.JPG
While Cristy found out she is way braver than she expected, Anna knew her limits and kept off the raft

While Cristy found out she is way braver than she expected, Anna knew her limits and kept off the raft

We recovered with an absolutely delicious meal at the Okere Falls Store, then headed to one of the big priorities of our trip: the Polynesian Spa (though poor old Cristy had a hard time trying to combine sunburned arms from kayaking with the hot pools!)

Natural hot springs.jpg

We regrouped over a delicious Indian meal, each of us sharing what the trip had meant for us - a beautiful moment.

Linda and Kushla finished the evening on a sky walk through redwood trees, with the forest around lit up in different ways, some of them very simple (an easy thing to copy for anyone who wants to activate their forest!)

This image is by treewalk.co.nz because our awesome photographer was afraid of heights…

This image is by treewalk.co.nz because our awesome photographer was afraid of heights…


Day 6: Redwood forest walk and back to Auckland

Beginning the day with a walk through forest plantations to a lookout over Rotorua…

Redwoods walk.jpg
IMG_1150.jpg
IMG_1156.jpg
Anna, Kushla and Jen

Anna, Kushla and Jen

…we then travelled back to Auckland where Linda and Kushla met with Auckland Tourism, Events and Economic Development (ATEED) before dinner with Michael and his wife on the wharf, and an early (exhausted) night at our airport hotel.

That’s us - Team Tilma

That’s us - Team Tilma


What it meant to us

Linda Tillman.png

Linda
aka Turbo Tillman*

*a heavy foot on the pedal of the hired 7-seater


What was the trip highlight for you?

With such a full itinerary and soooo much to see and do in NZ, I really appreciated the impromptu and sporadic moments (and we had a few, which was lovely!).

My favourite was in Lake Taupo where we took the recommendation of local tour guide, Taupo Kayaking Adventures, and enjoyed a tough but gorgeous walk to Huka Falls and then a relaxation in the icy Waikato River and adjoining hot springs with a local beer (and great company). It was a special moment in a glorious location!


From a regional tourism perspective, what destination/operators are doing great stuff and why?

For me it was the experience of the trails in the forests around Rotorua. I loved they were well maintained trails used for equine, training, running/walking and mountain biking.

I was very inspired by the quality and beauty of these trails and the ability for a variety of interest groups to use the one location. It was wonderful to end our Rotorua visit with a run/walk in the Redwood Forest – my happy place!

Rotorua forest trails.jpg


What destination/operators could improve and how?

I would love to see more focus placed on the rural locations between Auckland and Rotorua. We visited Waitomo and unless you are interested in caves there is not much on offer for you

…well, that’s how it would appear if you took notice of the signage and guides.

Anna, Jen and I decided to go exploring for a few hours while Kushla and Cristy escaped into the caves and we stumbled across a natural bridge and rainforest, a hidden cave and amazing waterfalls.

I am sure that many other visitors would appreciate these sites and experiences if they knew they existed, but my fear as that they are being lost and forgotten amongst the hype of the shiny attractions and experiences.

What did you take away from this experience and the ability to connect and celebrate with Team Tilma?

I am extremely grateful to be surrounded by an amazing bunch of ladies.

This trip reinforced to me that in order to succeed in business you need to be surrounded by the right people, people that bring different views and perspectives, people with different life and career experiences, and people that know how to have some fun.

I also took away some new language and great new sayings 😉


Anything else you want to add…

Watch this space as Tilma expands into 100% Pure New Zealand

#sweetas


Cristy kayaking.png

Cristy
aka Incognito Cristy*

*definitely a wolf in sheep’s clothing


What was the trip highlight for you?

Definitely our morning kayaking on Lake Taupo. I haven’t laughed as much as that in a long time. It was hard work, but rewarding and a lot of fun.

Plus they managed to sneak some facts and education in which I have retained, always a bonus! Did you know the lake is close to the size of Singapore? I also loved how the water was crystal clear.


From a regional tourism perspective, what destination/operators are doing great stuff and why?

As a graphic designer, I often judge a book by its cover. The professionalism, quality and consistency of all operators we encountered was always of a high standard.

From a marketing perspective, their branding was strong, all had a strong social and digital presence, and I have received numerous follow up emails asking for reviews and feedback which shows that they are looking to learn and improve and give their customers a voice.


What destination/operators could improve and how?

There was an instance where one operator was pushing his staff to ‘prove themselves’ by jumping off a tall rock into water in front of all of us on the tour. One of his staff members was obviously uncomfortable, and it felt to her and to us that she really didn’t have a choice. This was uncomfortable to watch as I know myself, that I would not have been able to do what she did. You can still be a great tour guide without having to prove you love an adrenalin rush.

What did you take away from this experience and the ability to connect and celebrate with Team Tilma?

It’s one thing to have the utmost respect and admiration for a group of ladies you work with day to day when our combined efforts on big projects, sometimes with extremely tight deadlines, can ultimately show our true colours.

But it’s another thing completely to take the same group of ladies out of their natural habitat, away from their kids and partners and dogs and let them just enjoy. I learned so much more about the team in 5 days that I have in 5 years.


Anything else you want to add…

Where are we going next?

Anna Hayward.jpeg

ANNA
aka The Queen*

*chauffeured in her kayak


What was the trip highlight for you?

That's like asking me to choose which child is my favourite!

One thing that stands out in my mind was the walk to Huka Falls - which was TOUGH - but the scenery was spectacular, I had a great time walking with Cristy and getting to know her better, and the foot soak at the end in the cold water at the Thermal Spa was bliss!

From a regional tourism perspective, what destination/operators are doing great stuff and why?

Being a history nerd, I loved the way the Maori culture was woven into every experience. NZ does this spectacularly well, and it put many, many ideas in my mind as to how we can do this better in Australia to tell the story of the traditional landowners.

What destination/operators could improve and how?

I think there is a lot of opportunity to create and promote trails to discover the 'hidden gems' in certain areas. We managed to stumble across a few on our own DIY driving adventures, but I think there is a lot of opportunity for short, 2-3 hour return drives and some of the sights along the way.


What did you take away from this experience and the ability to connect and celebrate with Team Tilma?

Being the token southerner, it was great to see Linda after four years, and to meet the rest of the team for the first time. Such an inspiring bunch of ladies to work with.


Anything else you want to add…

Bring on the 20th birthday celebration trip!

Jen Neilsen.png

JEN
aka GIN*

*Jen when said with a Kiwi accent


What was the trip highlight for you?

Taking in the beauty of Lake Taupo in the early morning light right before we kayaked. Misty, cool, still and silent. Bliss. I had read about Lake Taupo and its beauty – and I was so glad that it surpassed my expectations.

Early morning Lake Taupo.jpg

From a regional tourism perspective, what destination/operators are doing great stuff and why?

I liked Lake Taupo’s destination online marketing the best (www.lovetaupo.com) – I thought it was simple and relatively easy to navigate – plus my expectations of its beauty was surpassed when I arrived. Just gorgeous.

At the end of our tour, the tour operator we used went on to refer to us other highlights of the area, recommending what we should do after the tour to make the most of the area – a bonus. Shows pride. Great to see cross promotion.

I also love that Taupo tourism saw a need to create added interest in the area by contracting an artist to carve the Maori rock art that we saw …completed in the late 1970s. It just goes to show that not everything that you go and visit needs to be old; history can be created now. I thought that was a clever way to add in a unique feature to an already beautiful tourist must see: Lake Taupo. Value adding.

All over this wall of rock are beautiful Maori carvings

All over this wall of rock are beautiful Maori carvings

What destination/operators could improve and how?

Waitomo Caves area seemed a bit dated and did not make the most of marketing of its unique and amazing natural beauty. Too focused on tour operators, and moving visitors in and out quickly, rather than as a destination to be discovered.

How to improve:
Encourage visitors to stay and explore the surrounding area, encourage road trips, highlight the natural beauty, waterfalls, natural bridge, other caves in brochures; need clearer maps to explain how to reach destinations, explain distances better.


What did you take away from this experience and the ability to connect and celebrate with Team Tilma?

I work with an incredible bunch of passionate ladies that are down to earth, genuine, curious, caring, hilarious, warm and have a thirst for adventure and discovering meaningful experiences. I am so incredibly lucky to be working for Tilma Group.

Kushla Gale.png

KUSHLA*

*I already have a kushy job so I escaped the nicknaming


What was the trip highlight for you?

Being with happy, caring people and whitewater rafting finally after 25 years (!!!!) (something I did in New Zealand 25 years ago that I never forgot was so fun!)


From a regional tourism perspective, what destination/operators are doing great stuff and why?

The adventure operators have their patter and process down pat to help with moving groups through the experience safely while making their guests feel special with their friendliness.

From the rafting company’s website - and they nailed this!

From the rafting company’s website - and they nailed this!

What destination/operators could improve and how?

There must be a better way to connect large groups with indigenous culture. I personally felt like meat being processed through the Maori cultural experience we went to.


What did you take away from this experience and the ability to connect and celebrate with Team Tilma?

Having my eyes opened to how hard one of us was working. My favourite part of the trip was her shucking off the shackles of her workload each day and being totally present and super brave in spite of fears - and she is a gorgeous being to spend time with, with a totally infectious energy that made us laugh till we couldn’t breathe! That was so much fun and so heartwarming. When we as colleagues communicate at a distance it can be easy to miss how hard running a business can be.


Anything else you want to add?

I have a great boss!

Jen and Cristy.jpg

See you again soon, 100% Pure New Zealand!

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au
Previous
Previous

What happens when 180 regional tourism professionals come together?!

Next
Next

Tilma Group marketing campaign wins Bronze at NSW Tourism Awards!