Two tourism industry workshops for Small Business Week!
As a small business, and working in tourism which is made up of small businesses, of course we are celebrating Queensland Small Business Week 28 May-1 June with two tourism industry workshops:
Setting Up for Success:
How To Plan Your Marketing To Generate Sales
What: 4-hour bootcamp with networking afterwards
Date: Wednesday May 30
Time: 10am – 2pm
Location: Strobe Studios, 58 Water St South, Toowoomba, QLD
Fee: $125
Optional: Follow-up one-on-one 2-hour mentoring session: $150
(in Toowoomba or by Skype)
In this hands-on workshop participants will learn how to increase sales and bookings using smart marketing tactics with the support of two tourism and marketing industry experts.
The workshop will cover:
• An introduction to marketing tactics as a sales funnel to your website
• Best practice case studies
• Identify your ideal customer, key messages, communication channels (targeted marketing)
+ tactics to reach them (creative tactics + free tactics + remarketing)
• Defining your conversion goals and how to evaluate your marketing activities
• Creating your 12-month marketing action plan + budget
Throughout the bootcamp participants will receive guidance on how to plan and budget to achieve desired results.
What to bring
Lunch
Knowledge of your annual marketing budget
Terms & Conditions
Minimum 8 participants.
Bootcamp will be recorded and used for future Tilma Group marketing. By registering, you agree to be included in recordings.
Optimising Your Digital Assets and Online Listings
What: 4-hour bootcamp with networking afterwards
Date: Thursday May 31
Time: 10am – 2pm
Location: Strobe Studios, 58 Water St South, Toowoomba, QLD
Fee: $125
Optional: Follow-up one-on-one 2-hour mentoring session: $150
(in Toowoomba or by Skype)
In this hands-on workshop participants will learn how to make the best use of their digital assets and online listings with the support of two tourism and marketing industry experts.
The workshop will cover:
• The purpose of your website as a sales funnel to get bookings or increase your database.
• How to effectively use social media, Australian Tourism Data Warehouse (ATDW), TripAdvisor, and online newsletters.
• 12-month content plan and calendar for social media activity
What to bring
Lunch
Terms & Conditions
Minimum 8 participants.
Bootcamp will be recorded and used for future Tilma Group marketing. By registering, you agree to be included in recordings.
We look forward to welcoming you into our space and sharing our knowledge to help you maximise the effectiveness of your marketing efforts!
Please register by Friday 25 May
