How to write a tourism award submission that actually wins (even if you’re time poor)
You know your business deserves recognition — but the thought of writing a tourism award submission? Overwhelming.
Where do you start? What do the judges want? And how do you find the time?
Whether you’re a small operator juggling daily tasks or a destination manager trying to help your region shine, this guide will show you how to write a tourism award submission that stands out — even if your schedule is jam-packed.
1. Choose the right category (and actually read the criteria)
The Mistake:
Jumping into writing without fully understanding the judging criteria.
The Fix:
Take time to read the criteria for your category. Highlight the keywords and understand how each question is weighted. Your goal is to give clear, evidence-based responses that match what they’re asking for — not just what you want to say.
2. Tell a compelling story with data
Judges read dozens of entries — you need a story that sticks and the stats to back it up.
Share your why: What drives your business?
Highlight what makes you different.
Use numbers to prove your impact: visitor growth, customer satisfaction, sustainability achievements, community engagement.
Tip: Don’t bury your best achievements — lead with them.
3. Use plain English and a clear structure
The Trap:
Getting caught in buzzwords, jargon, or overly long responses.
The Win:
Use conversational, confident language. Format your answers using headings, dot points and bolded stats to help time-poor judges scan and understand your entry quickly.
4. Reuse (and refine) existing content
You don’t have to start from scratch. Repurpose:
Your business plan or marketing strategy
Website copy or brochures
Existing reports or customer feedback
Then refine it to align with award criteria.
Bonus tip: Save this content for future use — award writing can double as great business planning.
5. Add the X-factor: photos, testimonials & impact
Back up your claims with:
Great visuals (especially of visitors enjoying your experience)
Short testimonials
Evidence of your broader impact (on your community, environment or region)
These turn a good entry into a winning one.
Short on time? Here’s a 3-step award hack:
Copy the questions into a Word doc and write dot-point answers for each.
Set a timer for 30 minutes per section — done is better than perfect.
Ask a second set of eyes to review your entry for clarity and typos.
Want expert help writing an award submission that actually wins?
Explore our Tourism Award Submission Review Services — we've helped clients win local, state, and national awards (even when they were time poor!).
