Tenterfield is like a cross between Brigadoon and Bonnydoon – it has the mystical feeling of a town that appears only once every 100 years and it’s a place of serenity where you feel at home even when you’re on holiday. How did they decide how they could activate their community and support their Main St businesses?

Tips about how to write and plan content and who for, insights into social media platforms and trends, SEO, how to write blogs, and leveraging partnerships.
A ton of useful info packed into one blog - we didn't want to break it up because it's all from a digital marketing workshop provided by our regional tourism organisation for free!

Storytelling is an inexpensive way to innovate, connect with customers, and differentiate your business from your competitors. Here are tips about how to create stories, and to create and edit videos on your phone to share on your social media.

Regional Australia is rich in Indigenous culture. People travel from across the world to see prehistoric paintings in a cave in France, which we also have here in Australia, together with the living cultural descendents!

If we can get it right, there is an opportunity for regional destinations to create rich, authentic, engaging experiences for visitors.

Want to know how you could leverage Tourism Australia to get more attention for your tourism business - read on for tips from the horse's mouth.

(IC: Tourism Australia)

Team Tilma are excited to be managing a project that will fast-track the growth and development of Deniliquin as a vibrant regional destination.

Often small regional destinations don't have the big bucks for tourism promotion. We commend Edward River Council for pushing ahead with a levy on commercial businesses in Deniliquin to increase their available funds so they could apply for matched funding from Destination NSW. This has given Council a budget of $240,000 for tourism promotion! This was a smart, strategic way for Visit Deni to create an exciting campaign.

How was it to be an intern at the Australian Regional Tourism Network's annual convention? Dozens of the top guys in tourism in one place and I got to schmooze and ask lots of questions (Anyone who meets me, remembers this quality about me; I'm very curious).

The ARTN Convention in Roma was an amazing week of inspiring stories, statistics and ideas with the who's who of the Australian tourism industry, connecting tourism operators, industry associations and government to discuss the future of regional tourism in Australia, looking ahead to 2030. The future is looking bright, guys!

Deloitte has identified five “super-growth" sectors in Australia: agribusiness, gas, tourism, international education and wealth management. So what happens when you bring two ‘super-growth’ sectors together? Agribusiness + Tourism = an exciting Agritourism partnership!

Coolamon Shire is a rich agricultural and pastoral district, located in the Riverina region of NSW. In recent years, Coolamon Shire has focused on developing and marketing festivals and events as key drivers of visitation. Rural Australian agricultural and tourism businesses are working together to embrace agri-tourism and capitalize on its benefits. Coolamon Cheese is an example of this, with nineteen artisan cheeses crafted from local Riverina milk in a historic 1920s co-op building.

Ever felt like you’re stuck out in the sea when you’re in fact miles inland?  Event and destination marketing for regional Australian business means trying to stay afloat in a sea of aggressive competitors, all offering amazing experiences to your potential customers.  How do you compete online when gigantic pay-by-the-month directories dominate search results?