Experience Development Program

STO / RTOExperience DesignCB

Jul 7

Written By Cristy Houghton

Brisbane Economic Development Agency

Brisbane Economic Development Agency (BEDA) is the regional tourism organisation for the Brisbane Region which includes the urban areas of Brisbane, Ipswich, and City of Logan, the coastal areas of Moreton Bay Region, and Redlands Coast, and the rural Scenic Rim and Somerset.

Project overview and purpose

Tourism & Events Queensland’s Best of Queensland Experiences (BOQE) guides operators on how to develop and deliver exceptional transformational experiences, and also provides operators with an annual report based on consumer reviews. Those experiences rated ‘best’ are included in TEQ’s database accessed by staff when planning marketing and activity, as well as other benefits.

The 2021 BOQE results for Brisbane Region identified an opportunity to increase the number of tourism products in the region becoming eligible for TEQ’s initiatives.

BEDA wanted a program developed to increase the number of BOQE products across the region, as part of BEDA’s global readiness program; a capability pathway to develop skills, grow businesses, and align to the destination’s brand pillars. The goal was to develop more exceptional and transformational experiences across the region.

Project outcomes

With JJ Strategic Consulting, Tilma Group developed a tailored and innovative Best of Brisbane Region Experience support program for operators of the Brisbane region.

A handbook and 13 self-paced online modules were developed to increase conversion of eligible tourism experiences into TEQ’s BOQE program. A business’ annual BoQE report helps the business owner identify modules to focus on.

Referee

Cathie Johnston
Experience Development & Partnerships Manager
Brisbane Economic Development Agency
0406 314 454
cjohnston@brisbane-eda.com.au
www.brisbane-eda.com.au
www.visitbrisbane.com.au

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more.

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au