Online Industry Development Toolkit

Capability BuildingSTO / RTOCB

Jan 18

Written By Cristy Houghton

Townsville enterprise

For anyone who loves to explore tropical islands, wetlands, the Great Barrier Reef, rainforests and a glorious beachfront in warm tropical weather, Townsville region offers a diverse range of sustainable, historic, military, outback, island, active and tranquil experiences.

Project purpose

The regional tourism organisation, Townsville Enterprise, wanted to support local tourism businesses to exceed customer expectations and enhance their capacity.

They wanted to have a self-guided and practical tourism development toolkit for local operators, with information and templates that operators could access to use at any time to enhance their experience and business practices.

Project overview

Based on anecdotal evidence of local need, Townsville Enterprise identified industry development topics to include in the toolkit, including

To avoid duplication, Tilma Group sourced mainly existing resources from the state and beyond that provided practical information on each topic.

Tilma Group also developed a number of case studies on local and other operators who demonstrate the value of best practice.

Project outcomes

The toolkit is live, and operators attended two webinars on the toolkit’s topics at the launch of the new toolkit. These were recorded and also form part of the toolkit.

Already 500 local operators have accessed the toolkit.

See the toolkit

View the webinars

Referee

Megan Hawke
Tourism Executive
Townsville Enterprise Limited
0400 093 838
megan.hawke@tel.com.au
www.tel.com.au
www.townsvillenorthqueensland.com.au

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more.

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au