Experience Development
Creating memorable, market-ready tourism experiences in regional and rural Australia
At Tilma, we specialise in the design and development of meaningful tourism experiences that reflect the heart, heritage, and natural beauty of regional and rural destinations. Our focus is on building immersive, visitor-ready experiences that are both economically viable and culturally respectful—benefiting local communities and enhancing the overall appeal of the destination.
We bring deep expertise in key growth sectors such as agritourism, nature and outdoor tourism, and Aboriginal tourism, working closely with local operators, Traditional Owners, and councils to shape unique visitor experiences that showcase the stories, landscapes, and people that make each place special.
Our experience development services include:
Sector-specific product audits and opportunity analysis to assess existing tourism offerings and identify areas for improvement or expansion
New product and tourism experience development plans that align with market demand, regional brand identity, and available resources
Feasibility studies to assess the viability of new tourism ventures and guide investment, planning, and stakeholder buy-in
Whether you’re a local government, tourism organisation, landholder, or operator looking to diversify your offering, we provide practical, hands-on support to develop experiences that resonate with visitors and create lasting value for communities.
With a strong track record in regional tourism development, we help bring ideas to life—from paddock-to-plate experiences and guided nature walks to cultural storytelling and immersive outdoor adventures.
What we offer
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For regions looking to develop specific sectors of the industry, we can work with you to develop audits of local product and experiences that will reveal strengths, gaps and opportunities to support development planning, such as opportunities for bundling, feasibility studies and funding opportunities.
We specialise in the sectors of regional events, agritourism, nature and outdoors, and Aboriginal tourism.
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We love to be creative and pragmatic in new product and experience development. We work with our clients to develop plans that support the development of new tourism products and experiences.
These are based on strong contextual research, assessment and feasibility. Our gaps analysis process will identify which new products and experiences are most suitable to develop based on local gaps and visitor demand.
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Together with economic analysts we develop feasibility reports for new developments based on strong contextual research, assessment and economic viability.
Case studies
See recent examples
Client outcomes
Our recommendations draw on 20 years of experience in regional tourism, including learnings from best practice examples across Australia and economic analysis, providing clients with confidence in our recommendations.
If you are passionate and proactive about developing your business or destination, we’ll match your passion with ours!
“Linda and Kushla were a pleasure to work with. Their extensive knowledge and enthusiasm for sharing is genuinely remarkable. They take great pride in their work and the joy and excitement in witnessing the success of their mentees is clearly evident.”
“Working with Kushla and Linda on our business plan was fantastic. They made a big job easy and produced a document that is multifunctional and within budget. The process uncovered a great deal of helpful information for my business.”
Connect with us
Book a discovery call to discuss your challenges and project needs.
Somerset Regional Council