5 tips to help win tourism awards!

Awards

Jun 1

1. Know why you are entering

Before you start your submission allow some time to determine your goals and objectives – know why you are entering the program and use this as motivation to submit your entry.

Is it to get public recognition the team and their hard work?
Is it to reflect on business achievements and set up benchmarking for future growth?
Is it to win to increase bookings or awareness?
Maybe it is so you can attend the awesome gala awards night to party with fellow industry peeps?

Whatever it is , you need this to be clear, and to remind yourself this throughout the process, because applying for an award is not easy.

2. Start now

Develop a time line that allows you to have your submission complete a week or more before the due date (at least). Allow time to locate all supporting documentation, dump content, aim to submit a couple of days prior to the deadline. We can help you with a suggested timeline if you sign up to our draft submission review.

3. Ask for input from as many people as possible

For example, in collecting content, brainstorming answers to the questions, proofreading. When preparing your timeline allocate tasks to staff members - the submission is so much easier if it is a team effort.

4. Recycle quality content

For the awards, rejig content you’ve already written from your website, social media, media releases, and grant applications. Invest in a copywriter if you would like to take this to the next level.

5. Seek feedback

Aim to finalise your submission at least one week prior to the deadline and seek feedback from family, friends, outsiders or mentors. Even if you are unsuccessful in your first year ask for feedback and take this on board, then invest in yourself and the business and reapply the following year.

Give it a go

Tourism awards submissions is an intensive process even for those with experience like us, so please take these tips on board, and remember this is an excellent business development process.

Even if you do not win, we encourage you to take the time year on year to enter and review your business outcomes and set your goals for the next 12 months.

The awards process is your chance each year to work ON your business. Give it a go.

Help with your submission

Let us review your submission for you and provide practical tips on how to enhance your submission.

Learn more

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more.

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au