Tilma Group teaches digital marketing skills
With winter nipping at our toes, team Tilma hopped on a plane to central west Queensland in search of some friendly outback characters and a taste of what the Blackall-Tambo region has to offer.
Linda and Lisa arrived in Blackall with a schedule jam-packed with one-on-one Digital Marketing and Social Media training sessions and a series of workshops which involved some of Blackall and Tambos most active, progressive and enthusiastic business owners and tourism operators.
“We found Linda and Lisa very professional to deal with; working consistently within a tight schedule they went above and beyond the project parameters to ensure that the participants gained the maximum benefit. Delivery was across the board, they were able to identify areas where they could assist all participants, from the social media savvy to beginners.”
Needless to say, whilst in region a tour of the Blackall Woolscour was an absolute must for these two regional tourism nerds! Operating from 1908 through until 1978, the Blackall Woolscour showcases Australia's heritage at its finest. Exploring what is the last of 52 original steam driven woolscours in the country, the Tilma girls thoroughly enjoyed a guided tour, which provided a first hand account of this pioneering achievement of engineering and endurance. Blackall Woolscour, put it on your Outback Queensland to-see list.
Just 100km south west of Blackall lies Tambo, the oldest town in central-western Queensland and the next stop on this Outback Queensland road-trip. While few more then 600 people call Tambo home, this small outback town is home to some terrific arts and cultural and, nature based attractions and experiences including Grassland Art Gallery, Coolibah Walk and Tambo Dam.
Then of course there is Tambo Teddies where every bear is made from 100% woollen sheepskin. Here the girls learnt about the history of the Australian wool industry and how the people of Tambo rallied together, showing resilience and spirit to diversify into a new industry which would help sustain the local economy.
With their teddies in tow, Team Tilma said goodbye to their new outback mates who were now equip with the skills and knowledge they required to grow and develop their business using a strategic approach to social media management and digital marketing.
“I really enjoyed the workshop and would love to do another one!”
“Thank you for the opportunity to be involved with the Digital Marketing Ladies”
“I loved the workshops and got a huge amount out of it. I now have a marketing plan- whereas I had no idea prior!”
Learn more about Tilma Group’s industry capacity building services
