Award-winning agritourism development by a NSW Council

Cootamundra-Gundagai Regional Council near Wagga Wagga is one of Australia’s leading Councils for proactively developing agritourism.  

Here is what they have achieved with the support of grants and Tilma Group since 2018 - which was recognised with a national economic development award.

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An Australian-first collaborative approach to developing a destination's events sector

An Australian-first collaborative approach to acquiring events has resulted in a huge economic benefit for Victoria’s Gippsland region.

Events Gippsland, a collaboration of six Councils to pool resources to acquire events rather than compete and duplicate effort and resources, has provided a return on investment of 80:1 so far.

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How many strategies are gathering dust on your shelf?!

Are your tourism plans such as your Destination Management Plan, Regional Events Strategy, or Visitor Servicing Strategy living documents that guide what you work on, or have they been kind of forgotten as time passed since they were created?

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'Business for good' in the tourism industry

On World Tourism Day, 27 September, regional tourism development consultancy Tilma Group is launching a program that contributes to the resilience of regional, rural and remote communities.  

Tilma Group have established a donation program to contribute 1% of revenue each year to grant provider, the Foundation for Regional and Rural Renewal (FRRR).

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What THRIVE 2030 means for regional tourism destinations

The federal government has developed a national strategy for Australia’s visitor economy recovery and return to sustainable growth called THRIVE 2030 (THe Re-Imagined Visitor Economy).

This article looks at what THRIVE 2030 means for regional tourism over the coming eight years.

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Operators, Regional Tourism, Experience Design Cristy Houghton Operators, Regional Tourism, Experience Design Cristy Houghton

How to deliver travel that's transformative

In this new era of travel, people are actively seeking experiences that enrich, awaken and transform them, and, eventually, the world.

They want to ignite something new within themselves by consciously connecting with and appreciating our extraordinary planet, its people and cultures.

Learn how to deepen engagement with your guests…

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How to develop a successful and sustainable destination

If a destination is marketed successfully with strong investment and superb content using a detailed and focused marketing strategy, but fails to deliver a quality experience when visitors arrive, the tourism potential of the destination will never be realised!

All the pillars of the visitor economy require effective management.

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Are Aussie farmers our new tour guides?

How do we embrace these natural-born tour guides (I know, not all of them!) and support them to create authentic and transformational tourism experiences across regional Australia?

How can we break down barriers for them and create a viable pathway to diversify into tourism?

How do we enable them to show the REAL Australia?

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