We all have the opportunity to lead real change

Tourism has the power to strengthen communities and protect the places we love — if we redefine what success looks like.

The Australian Regional Tourism Convention highlighted how destination managers can lead meaningful change by embedding sustainability at the heart of their local tourism industry.

From recalibrating success measures to empowering local operators and visitors, the focus is on using tourism to build more liveable communities.

Image: David inspiring on regenerative tourism. Credit: ART

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'Business for good' in the tourism industry

On World Tourism Day, 27 September, regional tourism development consultancy Tilma Group is launching a program that contributes to the resilience of regional, rural and remote communities.  

Tilma Group have established a donation program to contribute 1% of revenue each year to grant provider, the Foundation for Regional and Rural Renewal (FRRR).

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