Digital content tips

Operators
Written By Cristy Houghton

At Southern Queensland Country's industry conference, a panel of Ameriaus Brisbane food and travel blog, Nick Did This Brisbane ad agency (who did the new Toowoomba Regional Council brand), and Tourism & Events QLD provided a number of tips on creating digital content:

  • Think about what you want to achieve with your content

  • Audiences aren’t obsessed with high-quality video

  • Filmpod is an online editing service

  • PremiumBeat has royalty-free music for $49 for unlimited use. Music adds emotion.

  • Captions may not be necessary - many are listening to sound with Bluetooth headsets

  • A funny example of the Power of Storytelling:
    (combined with a target market – in this case Millenial males, as you can tell from the thumbnail - sorry!)

Content ideas:

  • What’s on in your region

  • What’s being talked about in your region, and your take on it

  • Experiences your guests have

  • Show people having the experience

  • Caption it with what was their favourite bit of the experience

  • Tag your guests and leverage their networks


Southern Queensland Country has created a Content Playbook to help local tourism operators

  • develop an understanding of why content is important

  • how content differs on different social media platforms

  • how to create and find the best content to share for your business

  • how to best align content with the Southern Queensland Country's Hero Experiences of Natural Beauty, History and Heritage, Four Seasons and Authentic Country Life

Cristy Houghton

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.

http://www.embarketing.com.au
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