The short version of DestinationQ: ‘Competitiveness from collaboration’
Couldn't make it to DestinationQ last week? Catch up here.
Made it? Add your takeaways!
Bravo to all the hard-working tourism awards winners!
Five states held their tourism awards nights over the weekend! Find out the winners and Hall of Fame Inductees here.
The dirt on tourism growth in regional Australia
Tourism Investment in Regional Australia dishes the dirt on what’s happening in regional tourism, and that is that tourism into regional areas is growing! - 4.1% each year during the last five years on average. With good reason, as many iconic attractions and bucket-list spots are in regional areas. Read on to find out who's coming into regional Australia and why.
How to embrace your region's Indigenous community in your event
As a way for the Gold Coast 2018 Commonwealth Games to meaningfully include Aboriginal and Torres Strait Islander peoples, they has done something no other major sporting event in the world has done: develop a Reconciliation Action Plan (RAP) to leave a lasting and meaningful legacy for Indigenous Australians beyond the traditional inclusion of culture in Opening Ceremonies.
Do not miss this: TEQ's Best of Queensland Experiences Program
Tourism and Events Queensland is doing something incredibly smart that every Queensland tourism operator and event needs to jump right on board with – now. Do not miss this boat!
TEQ has created a way to identify Queensland’s best tourism experiences based on consumer reviews.
To be included, your business must be listed on the Australian Tourism Data Warehouse (ATDW) by 13 November and fulfil a few other requirements. Read on...
A special relationship: events and tourism
Events and tourism destinations may have different objectives, but the No.1 goal should be for them to work together to create LOYAL event and destination ADVOCATES.
Read on about Linda Tillman's presentation on the special relationship between tourism and events at the Australian Event Symposium.
A chance to give back
In the middle of working with Tenterfield community on branding, farmer collaboration and creating a new flagship festival, Linda and Kushla volunteered to judge the business awards. Our adventures...(with the world's best doughnuts)
Couldn't make the Australian Event Awards and Symposium? Catch up here!
The 2017 Event Award and Symposium was all about Events, Technology and the Art of the Unexpected, and boy was it all unexpected! Our top takeaways for anyone who couldn't make it...
Gen Z will influence 40% of travel by 2020!
Gen Z are the next big influencers of travel. What are they seeking?
A destination with soul: Developing a destination brand for Tenterfield
Tenterfield is like a cross between Brigadoon and Bonnydoon – it has the mystical feeling of a town that appears only once every 100 years and it’s a place of serenity where you feel at home even when you’re on holiday. How did they decide how they could activate their community and support their Main St businesses?
Easy digital content marketing tips
Tips about how to write and plan content and who for, insights into social media platforms and trends, SEO, how to write blogs, and leveraging partnerships.
A ton of useful info packed into one blog - we didn't want to break it up because it's all from a digital marketing workshop provided by our regional tourism organisation for free!
How to innovate - with storytelling
Storytelling is an inexpensive way to innovate, connect with customers, and differentiate your business from your competitors. Here are tips about how to create stories, and to create and edit videos on your phone to share on your social media.
What successful tourism operators do differently
Having fun, being vulnerable, sharing our stories, getting emotional - tips on connection from our regional tourism industry conference.
Digital content tips
Tips about digital content creation from our local tourism industry conference
How to create a tourism business in 48 hours!
Tilma Group’s Linda, Claire and Kushla joined Start Up Weekend Tourism & Events Toowoomba run by Start Up Toowoomba to support local entrepreneurs to develop viable business plans in just 48 hours! Read about our adventures (and who won!)...
The importance of Indigenous experiences for regional tourism
Regional Australia is rich in Indigenous culture. People travel from across the world to see prehistoric paintings in a cave in France, which we also have here in Australia, together with the living cultural descendents!
If we can get it right, there is an opportunity for regional destinations to create rich, authentic, engaging experiences for visitors.
How to leverage Tourism Australia’s approach to digital
Want to know how you could leverage Tourism Australia to get more attention for your tourism business - read on for tips from the horse's mouth.
(IC: Tourism Australia)
How to provide excellent customer experiences online
A clear, simple checklist of what to do to improve your digital presence.
Excellent value at our local regional tourism conference
Our Regional Tourism Organisation’s conference was excellent value for regional tourism operator attendees.