Strategic Activation

Our focus is a pragmatic approach to ensuring a strategy is successfully activated. We are outcomes focused, and connect the dots from strategy to outcomes. 

What we offer

  • Whilst we appreciate that tourism and destination strategies sometimes fail to be implemented for a range of reasons, we work extremely hard to ensure our strategies do not gather dust.

    Our approach is to coach and support your team to deliver its existing strategy, such as by developing a practical 12-month activation plan to support a strategy’s implementation or facilitating cross-departmental implementation. 

  • In recent years we have helped clients win over $5.6 million in funding from over a dozen different tourism-related grant programs, ranging from $20,000 up to $3.9 million.

    We have a high success rate, working with clients to develop grant applications together, applying our expertise to strategic alignment, and demonstrating project delivery on grant objectives.

  • We apply our 15 years of experience in writing, judging, reviewing and winning tourism awards, to enabling our clients to strengthen their submissions.

    Two clients for whom we wrote submissions achieved the ultimate award: Gold at the Australian Tourism Awards.

    While we no longer write submissions for clients, our detailed feedback includes many suggestions on how to improve a submission’s chances of winning.

  • We support businesses to apply for their choice of sustainable accreditation through coaching and accountability (as time is often the limiting factor!)

    This often involves the development of foundational business documentation which supports best business practice and viability.

Case studies

Client outcomes

  • These projects are feel-good wins – delivering tourism development projects, securing a grant, winning an award, and being recognised for efforts to be sustainable. We love helping our clients achieve these wins as much as our clients love winning!

Testimonials

““Thanks so much for all your help on the award submissions. It’s been a pleasure working with you. As a result of your knowledge, approach, and working closely with us we’ve produced fantastic submissions. We’ve put our best foot forward.”
“Kushla's knowledge and guidance in pulling together award submissions is second to none. Kushla was so easy to work with, and her experience in this area was invaluable.”

Greg Donovan and Laura Impey, Outback Music Festivals Group, QLD & NSW

“I recently worked with Kushla on a submission for funding and she was great at helping me understand the question and what resources I needed to refer to. We worked together on the same document and it just helped so much. I was so happy with the finished document and I think we worked really well together.”

Julie Hall, Cactus Country, Murray Region, VIC

Connect with us

Book a discovery call to discuss your challenges and project needs.