Helping rural and regional Australia grow through smart tourism strategy
Growing regional tourism with purpose
At Tilma Group, we believe great tourism strategy starts with what’s good for the local community, its natural assets, and its economy. Since 2008, we've partnered with rural and regional destinations across Australia to shape visitor economies that are sustainable, strategic, and community-led.
We specialise in destination management plans, tourism development, and event strategies that help grow visitation in a way that feels authentic - and works. Whether you're a Council looking to activate your tourism potential, or a tourism business ready for coaching, mentoring or growth, we bring expertise and passion to every project.
From tourism grant and award support to Aboriginal and agritourism development, our strength lies in staying on the journey with you - from planning and funding, to delivery and review.
Tilma Group is proud to be one of Australia’s leading consultancies in regional tourism and visitor economy development.
Let’s grow rural tourism, together.
What we do
We only take on projects we believe in - ones that energise us and make a real difference in regional and rural communities.
Whether you're looking to reinvigorate your destination, grow your tourism business, or activate your visitor economy, we bring deep industry knowledge, hands-on experience, and a whole lot of heart. We know our stuff, we speak your language, and we're with you every step of the way.
Our work spans four core pillars:
Destination Development
We work with communities and Councils to grow rural tourism through sustainable development - from identifying new opportunities to shaping the infrastructure and support needed to bring them to life.
Destination Management Planning
Visitor Experience and Product Audit and Analysis
Visitor Servicing Review and Recommendations
Regional Event Strategies
Strategic Activation
We create practical, place-based tourism strategies, destination management plans, and event strategies that turn big ideas into action.
Tourism and Destination Strategy Activation
Tourism Grant Applications
Tourism Award Submission Reviews
Sustainable Accreditation
Experience Design
We help shape unforgettable, market-ready visitor experiences that celebrate local culture, stories, and natural assets — from agritourism and Aboriginal tourism development to regional events and beyond.
Sector Product Audit and Analysis
New Product and Experience Development Plans
Feasibility Studies
Capability Building
Through tourism business coaching, mentoring and tailored workshops, we support businesses, Councils, and communities to build the skills and confidence to thrive.
Experience Design Programs
Mentoring Destination Managers and Teams
Mentoring Tourism Operators
Training and Presenting
Our mission
“In this new era of travel, people are actively seeking experiences that enrich, awaken and transform them, and, eventually, the world.”
Led by Managing Director Linda Tillman, Tilma Group exists to help destinations and tourism businesses claim their place in the visitor economy — by creating experiences that truly connect with today’s travellers.
Our mission is to empower regional Australia through strategy, capability-building, and flagship programs that create long-lasting regional vibrancy.
We design strategies that don’t just drive visitation, but do so in a way that respects local stories, protects natural assets, and leaves a lasting, positive impact.
Every idea we put to paper is shaped with intention — balancing economic growth with cultural sensitivity and environmental responsibility.
Who we work with
Business for good
Our clients are located in some of the most environmentally and culturally rich locations in Australia. We are passionate advocates for responsible tourism. We proactively reduce and offset our emissions, and we donate 1% of our profits to the Foundation of Regional and Rural Renewal’s (FRRR) Prepare and Recover grant program, which helps communities implement initiatives that prevent, prepare for, and recover from climate change related impacts.
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Tilma values
Empower through capability
We don’t just provide a service; we strengthen the people, councils, and communities who care for regional Australia. We focus on upskilling and mentoring regional leaders, providing them with the "know-how" and tools to manage their own resilient visitor economies long-term.
Driven by regional vibrancy
We live and breathe regional, bringing a "full of beans" energy to every project, dedicated to creating long-lasting vibrancy and ensuring our clients' passion results in tangible community success.
Responsible stewardship
We believe in strengthening regional Australia responsibly. As advocates for regenerative tourism, we ensure every strategy considers cultural and environmental impacts and aligns with international sustainability standards.
Grounded & authentic
"Born and bred" in regional Australia, we operate as an extension of your team, providing realistic, doable solutions that speak the language of regional communities.
Outcome-focused visionaries
We combine big-picture thinking with practicality and common sense to ensure investment results in tangible and measurable success.
The real deal
We balance innovation with curiosity, acting as "round pegs in square holes" to find achievable solutions for unique regional and remote challenges.
