What happens when you bring together a passionate advocate for regional and rural tourism and an out-of-the-box thinker who specialises in learning and development and creating innovative and energetic teams?

A collaboration that supports regional and rural councils to be brave, and think outside the box in paving the way for tourism success…

As travel resumes, regional destinations are poised to benefit if they can stand out in the crowded marketplace and meet the needs of visitors.

This COVID-recovery plan pulls together post COVID travel trends and traveller types, and recommended resources for destinations.

In 2011 a magnitude 6.2 earthquake caused widespread damage across Christchurch. 15,000 families lost their home in 25 seconds. When the dust settled, the community began to re-envision its world.

How rural Coolamon (pop 2,200) increased tourist visitation using a new anchor attraction and a seasonal events campaign, and all the flow on effects…