The importance of Indigenous experiences for regional tourism
Regional Australia is rich in Indigenous culture. People travel from across the world to see prehistoric paintings in a cave in France, which we also have here in Australia, together with the living cultural descendents!
If we can get it right, there is an opportunity for regional destinations to create rich, authentic, engaging experiences for visitors.
How to leverage Tourism Australia’s approach to digital
Want to know how you could leverage Tourism Australia to get more attention for your tourism business - read on for tips from the horse's mouth.
(IC: Tourism Australia)
How to provide excellent customer experiences online
A clear, simple checklist of what to do to improve your digital presence.
Excellent value at our local regional tourism conference
Our Regional Tourism Organisation’s conference was excellent value for regional tourism operator attendees.
QTIC Industry Transformation Forum
On 16th March, QTIC (Qld Tourism Industry Council) held an Industry Transformation Forum in Toowoomba. The forum was packed with industry representatives all engaged and ready to discuss how QTIC can achieve the best outcome for the industry around industry structure, industry development, capability- and capacity-building, and marketing.
Mumbrella Travel Marketing Summit
Our Event Guru, Claire:
I was very excited to be attending the summit and had very high expectations of the conference due to the notable calibre of presenters. Sadly, the summit was not as I expected and I felt a bit disappointed at the lack of inspiration and education provided. Maybe that was my overly high expectations letting me down, but I can honestly say that I have received more valuable insights from locally run workshops and conferences in the Toowoomba region than I did at this big-named summit.
Destination doubles business levy with grant
Team Tilma are excited to be managing a project that will fast-track the growth and development of Deniliquin as a vibrant regional destination.
Often small regional destinations don't have the big bucks for tourism promotion. We commend Edward River Council for pushing ahead with a levy on commercial businesses in Deniliquin to increase their available funds so they could apply for matched funding from Destination NSW. This has given Council a budget of $240,000 for tourism promotion! This was a smart, strategic way for Visit Deni to create an exciting campaign.
Tilma Group Achievements in 2016
A lot has happened in a year!
We’d love to share with you some of Tilma Group’s growth and achievements in 2016. We’ve certainly been living and breathing regional tourism every day!
Australian Regional Tourism Convention
How was it to be an intern at the Australian Regional Tourism Network's annual convention? Dozens of the top guys in tourism in one place and I got to schmooze and ask lots of questions (Anyone who meets me, remembers this quality about me; I'm very curious).
Australian Regional Tourism Network Convention Highlights
The ARTN Convention in Roma was an amazing week of inspiring stories, statistics and ideas with the who's who of the Australian tourism industry, connecting tourism operators, industry associations and government to discuss the future of regional tourism in Australia, looking ahead to 2030. The future is looking bright, guys!
Tourism + Agriculture = Rural tourism growth in agritourism
Deloitte has identified five “super-growth" sectors in Australia: agribusiness, gas, tourism, international education and wealth management. So what happens when you bring two ‘super-growth’ sectors together? Agribusiness + Tourism = an exciting Agritourism partnership!
Agritourism game-changer Coolamon Cheese
Coolamon Shire is a rich agricultural and pastoral district, located in the Riverina region of NSW. In recent years, Coolamon Shire has focused on developing and marketing festivals and events as key drivers of visitation. Rural Australian agricultural and tourism businesses are working together to embrace agri-tourism and capitalize on its benefits. Coolamon Cheese is an example of this, with nineteen artisan cheeses crafted from local Riverina milk in a historic 1920s co-op building.
Regional tourism is exploding! Tilma take-outs from Deloitte Tourism Outlook report
Domestic travel is growing at its fastest pace since records began nearly two decades ago.
Vanuatu Tourism Awards Excellence
Over 58 businesses, from across five provinces, entered this year’s Vanuatu Tourism Awards, in a heartening sign of the tourism industry's recovery after Cyclone Pam.
5 things to do before you start your tourism award submission
Writing a tourism award submission can be a very intense, time consuming yet rewarding process. Before you start writing your submission, it is important to spend some time planning and preparing to ensure your responses are clear, to the point, and can be backed up with evidence.
Here are the top 5 things we recommend doing before you begin drafting your submission.
2015 Australian Regional Tourism Network convention!
Two weeks ago, Linda and Lisa set off for the 2015 ARTN Convention, a significant event for the tourism industry that brings together government agencies, practitioners, organisers and operators to discuss, debate and investigate issues, challenges and opportunities facing regional tourism.
5 tips to help win tourism awards!
1. Before you start your submission allow some time to determine your goals and objectives – know why you are entering the program and use this as motivation to submit your entry
Another amazing regional destination and operator....add this one to your bucket list!
Australian Tourism Awards are a fantastic opportunity to bring recognition, credibility and publicity to your experience or destination. Tilma Group offers a comprehensive award submission writing service, and we were recently approached by Cape Trib Beach House to help them put together their entry...
Online destination marketing tips for regional tourism
Ever felt like you’re stuck out in the sea when you’re in fact miles inland? Event and destination marketing for regional Australian business means trying to stay afloat in a sea of aggressive competitors, all offering amazing experiences to your potential customers. How do you compete online when gigantic pay-by-the-month directories dominate search results?